Privacy Policy

1. Introduction

Suhwa Beauty ("the Website") values ​​and respects your privacy. This Privacy Policy explains how we collect, process, use, and protect your personal information when you use our services.

2. Types of Information We Collect

• Identity and Contact Information: Name, email address, phone number, and shipping address.
• Transaction Information: Order details, payment methods, and purchase history.
• Technical Information: IP address, browser type, device information, and cookies.
• Interaction Information: Information provided through customer service inquiries, promotional activities, surveys, or feedback forms.

3. How We Use Your Information

We use your personal information only for the following purposes:

1. Processing orders, delivering products, and providing after-sales services.
2. Managing memberships, verifying identities, and maintaining account security.
3. Sending marketing communications and promotional offers with your consent.
4. Improving website functionality, conducting analytics, and preventing fraudulent activities.

4. Information Sharing and Disclosure

We do not sell your personal information to third parties. Your information may be shared only with trusted service providers, such as logistics, payment processing, and information technology partners, to the extent necessary to provide our services. Such partners are required to maintain confidentiality and protect your information. We may also disclose information when required by applicable laws, regulations, or lawful requests from government authorities.

5. Use of Cookies

The Website uses cookies and similar technologies to maintain login sessions, remember shopping cart contents, and analyze website traffic. You may disable cookies through your browser settings; however, doing so may affect certain website functionalities.

6. Your Rights

Subject to applicable data protection laws, you may have the right to access, review, obtain copies of, correct, delete, or restrict the processing of your personal information. To exercise these rights, please contact us using the information below.

7. Advertising and Performance Measurement

We use tools such as Google Analytics and the Meta (Facebook, Instagram) Pixel to record how you browse and shop on the Website, such as products viewed, items added to your cart, and completed orders. This helps us measure the effectiveness of our advertising and show you content you may be interested in.

When you complete a payment, we share the order amount and items, together with your IP address, browser information, and your email address, phone number, and name in hashed form (one-way encrypted and irreversible), with Meta to match and measure advertising performance. We do not share your email address, phone number, or name in unhashed form.

If you do not want your information used for advertising measurement, you may disable cookies in your browser settings or adjust your ad preferences on Facebook or Instagram.