Privacy Policy

Privacy Policy

Privacy Policy


SUHWA Beauty (hereinafter referred to as “the Company”) highly values the protection of your personal data. This Privacy Policy explains how we collect, use, process, and safeguard your personal information. By using the Company’s website, online services, or purchasing products, you agree to the terms of this policy.

 

1. Types of Data We Collect

When you visit the Company’s website or use its services, we may request necessary personal information depending on the service functionality, including but not limited to:

  • Basic Information: Name, phone number, email, address, date of birth, gender.
  • Order Information: Purchase history, payment method, invoice details.
  • Device Information: IP address, browser information, visitor behavior.
  • Marketing Data: Membership registration, newsletter subscriptions, event participation.
  • Other Information: Any data you voluntarily provide.

 

2. Purpose of Data Use

The Company uses your data for the following purposes and will not use your personal information for other purposes without your consent or as required by law:

  • Order processing, financial transaction authorization, logistics, and customer service.
  • Account management, membership services, and identity verification.
  • Improvement of website functionality, user experience, and marketing analysis.
  • Provision of promotional offers, campaigns, and marketing information (you may unsubscribe at any time).
  • Compliance with legal, tax, or governmental requirements.
  • Other incidental activities related to the purposes listed above.

 

3. Data Retention Period and Geographic Scope

Retention Period: Data will be retained for the duration of your membership or as required by applicable laws (e.g., business accounting law, tax regulations).

Geographic Scope:

  • Within areas and regions where the Company’s services (including outsourced service providers) operate.
  • Third-party service providers authorized or cooperating with the Company as necessary to achieve the purposes of data use. (Some services may use overseas servers or cross-border services, so your data may be stored and processed outside of Taiwan.)
  • Other third-party locations with your consent or as required by law.

 

4. Methods and Recipients of Data Use

Data may be processed automatically or manually, including collection, storage, analysis, and transmission, via written, electronic, internet, telephone, or other lawful methods.

Recipients of Data:

  • The Company (including outsourced service providers)
  • Third-party payment service providers
  • Government authorities and other entities legally entitled to request data
  • Third parties you have authorized

For payment, logistics, and customer service partners, if you choose to use a third-party payment service, we will transmit necessary information such as order details, payment information, and email to complete transaction verification and payment processing.

You may choose whether to provide personal data; however, refusal or deletion of necessary information may prevent completion of orders, membership registration, or use of certain services.

Disclosure to Third Parties Without Consent May Occur:

  • As permitted under Article 20 of the Personal Data Protection Act for specific purposes beyond the original collection purpose.
  • As required by law or governmental authorities.
  • In emergencies to protect the legal rights of you or others.
  • To maintain normal operation of the Company’s systems.
  • To fulfill services or contractual obligations.
  • If your actions on the Company’s website violate terms of service or may harm the website, other users, or any third party, disclosure of personal data may be necessary for identification, contact, or legal action.

 

5. Your Rights Regarding Personal Data

Under the Personal Data Protection Act, you may submit requests to us via support@suhwabeauty.com to:

  • Inquire or request access to your data
  • Request a copy of your data
  • Request supplementation or correction
  • Request suspension of collection, processing, or use
  • Request deletion (Note: If the law requires retention, such as for tax, accounting, or transaction records, the Company will retain necessary data until the statutory period expires).

 

6. Cookie Policy

We use cookies to enhance your browsing experience, including:

  • Website login
  • Content preferences
  • Analytics and advertising tracking (e.g., Google / Meta / LINE)

You may manage or refuse cookies in your browser settings; however, some features may not function properly if cookies are disabled.

 

7. Data Security Measures

We implement reasonable technical and procedural measures in line with industry standards, including:

  • SSL encryption
  • Access control
  • Firewalls and database security
  • Only authorized personnel may access personal data, and all personnel are bound by confidentiality obligations.

 

8. Protection of Minors

If you are under 18 years old, please obtain consent from your legal guardian before using the Company’s website.

 

9. Policy Updates

The Company may modify this policy at any time without prior notice. Updated terms will be posted on the website, with the last updated date indicated.